We Exist to Help the Purpose-Led Sector Grow.
Who our work is for.
We work with businesses who want to do more than make profit. That may be B2B service companies aspiring to be B Corps, not for profits and charities, or D2C brands who want sustainable growth for their products.
We’re proud to have recently partnered with Hunter Design, Purpose Disruptors, Oxford Net Zero, People, Planet, Pint, Riff Snacks and World Climate Relay.
We combine digital marketing strategy, performance marketing expertise and creativity to increase visibility, help you find the right customers, and to ensure your brand shows up in a way that is authentic, effective and true to your company and customer values.
We know big ideas matter, and care about work that truly drives behavioural shifts, using a collective of talented people to do it. But we are also not naive and recognise that true change doesn’t come for free. Commercial results are important.
World Climate Relay
Salt Mule partnered with World Climate Relay ahead of their 2027 event. They are a global charity, whose mission is to unite people worldwide to drive climate action. They had ambitious fundraising targets: to raise over $1 million USD for the most effective climate initiatives.
Our role was to support them in the creation of their partner proposition, to develop a clear process covering everything from pitching potential partners to onboarding them. We also helped shape their team’s Linkedin strategy ahead of a key outreach period, with the commercial outcome of securing funding from industry and community partners.
Our output included ready to design content concepts, presentations catered to different audiences, Linkedin process and strategic guidance, partner journey maps, onboarding flows, a tiered proposition framework, a ready to execute deliverables matrix, ongoing consultancy and team working sessions to maintain momentum.
Jennifer Stretton, Co-Founder World Climate Relay
“Abby is brilliant at taking a big, complex project and breaking it down into manageable steps. She combines this with real creativity…she is organised, delivers on time and within budget, and cares deeply about using her skills to support purpose-led organisations. I particularly valued how quickly Abby understood what we needed and started contributing, with very little direction from me. That ability to get up to speed and take ownership is invaluable when time and resources are limited. Abby follows through: she takes a project from initial ideas to finished work. I’d happily recommend her to any organisation looking for someone who can bring both strategic thinking and hands-on delivery.”
"Clear, creative and pragmatic, you helped us get to a really great result on our global campaign.”
Jonathan Wise - Co-Founder, Purpose Disruptors
“Abby takes the time to really understand your business, your customers and challenges you’re trying to solve, which makes the whole process feel thoughtful, collaborative and delivered with purpose.”
Rhian Cox, Lead Product Designer, Bupa.
Agile and specialised.
We’ve built a nimble collective of digital specialist partners, who are experts in Creative, SEO & Ai, Paid Media, Web Development, and Strategy. This model allows us to remain agile, bringing in the specific talent needed to meet your brand’s current growth stage without the overheads of a traditional agency, as well as keeping pace with constantly shifting technologies and consumer behaviours.
We care about all the things an agency should care about; strong results and elevating your brand to its maximum potential, but with greater conscience and a focus on your social impact and ours.
We have doubled down on specialising in the responsible brand sector; what they stand for, why they exist, and how we can use our expertise to develop them for a better planet.
Our mule proudly represents our agency DNA; resilience, determination, and authenticity shapes the way we work.
