We Grow Purpose-Led Brands.
Combining human-first creativity and performance expertise to drive commercial results, conscious consumption and positive behavioural change.
Independent, boutique & highly specialised.
We care deeply about the brands we work with, especially because of the impact they want to make on the world. We strive to be endlessly curious and relentlessly determined in our pursuit of great ideas and performance. We work with people that love their craft, to deliver brand growth with exceptional human-first creative. We are a founder-led agency that’s full of passion for what you do and the performance of your business.
Our Core Pillars.
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We seek to understand your business, the purpose and values behind it and the impact you are hoping to achieve through your marketing. Our brief is not just focussed on business outcomes, but social outcomes too.
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We ensure a strong creative concept is at the heart of brand activity (and we always look to see what we can repurpose as well). In an ai landscape, we believe usage should be fair, controlled and strategically aligned with your brand mission. We are open minded with the positive possibilities we can achieve with it to build a better future.
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We cover digital and offline marketing from Creative, SEO, Paid Media, Web Development and CRO aimed at commercial success and growth. Purpose requires performance.
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We don’t just measure commercial KPIs. We seek to align on purposeful outcomes as well with a clear social value outcome from our work together.
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We consider purpose throughout the process, including accessibility, mindful ai usage, and authentic communications. We know consumers are more informed than ever before and brands must practice what they preach.
We’re an independent, boutique agency in the North.
“Salt Mule completely understood our mission to drive real, sustainable change across the UK. They delivered a strategy aimed at increasing local sign-ups for People, Planet, Pint, with the goal of scaling across our national meet ups. Their toolkit offers insightful concepts and messaging and new ways for us to reach our local audience via organic and paid channels, all while considering practical and commercial constraints. We look forward to continuing our partnership with them.”
Adam Bastock, Founder of People, Planet, Pint and Small 99.
Driving Commercial Results For Greater Social Impact
“Abby brought a strong blend of technical expertise and strategic thinking, delivering website initiatives that strongly boosted our lead volume in a short space of time. Beyond her professional capabilities, she is patient, caring and truly puts her clients’ needs first. She navigates the delivery of complex projects with ease, never losing sight of creativity or quality. I would highly recommend her to any organisation looking for a dedicated and results-driven partner.”
— Kate Price, Head of Marketing at Best Companies