We Grow Purpose-Led Brands.
Combining human-first creativity and performance expertise to drive commercial results, conscious consumption and positive behavioural change.
Independent, boutique & highly specialised.
We care deeply about the brands we work with, especially because of the impact they want to make on the world. We strive to be endlessly curious and relentlessly determined in our pursuit of great ideas and performance. We work with people that love their craft, to deliver brand growth with exceptional human-first creative. We are a founder-led agency that’s full of passion for what you do and the performance of your business.
Our Core Pillars.
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We seek to understand your business, the purpose and values behind it and the impact you are hoping to achieve through your marketing. Our brief is not just focussed on business outcomes, but social outcomes too.
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We ensure a strong creative concept is at the heart of brand activity (and we always look to see what we can repurpose as well). In an ai landscape, we believe usage should be fair, controlled and strategically aligned with your brand mission. We are open minded with the positive possibilities we can achieve with it to build a better future.
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We cover digital and offline marketing from Creative, SEO, Paid Media, Web Development and CRO aimed at commercial success and growth. Purpose requires performance.
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We don’t just measure commercial KPIs. We seek to align on purposeful outcomes as well with a clear social value outcome from our work together.
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We consider purpose throughout the process, including accessibility, mindful ai usage, and authentic communications. We know consumers are more informed than ever before and brands must practice what they preach.
We’re an independent, boutique agency in the North.
Salt Mule delivered a carefully crafted strategy aimed at increasing sign-ups for People, Planet, Pint; we focused on local, organic activation methods as well as paid activity to cater to two specific audience types. Strategic considerations included feasibility to scale nationally, budget and considered collaboration with their host network.
Driving Impact through Sustainability Meet ups: People, Planet, Pint
